I have studied finance as well as well marketing during my MBA program. There was a concept discussed emotional marketing. It means how brands connect emotions of people with their product in order to boost sales. These days I feel that lot of brands especially big names are displaying emotions in their commercials in order to win consumers. I have made a list of few brands that are using emotional advertising to conquer the Indian market.
Paper Boat - Their commercials are beautiful with touching lines and phrases. Their campaign theme is childhood memories. I love how cute is their packaging. No wonder this has become favorite drink of India.
Ariel – with their new campaign share the load this brand is producing some amazing commercials. They have beautifully depicted the mentality of Indian men towards household chores.
Cadbury – There commercials were based on festivals and festivities, relationships and have made their Cadbury celebration box really famous
Clinic Plus – Their mantra of advertising hasn’t changed from last two decades. What has changed are the face of mother and daughter not the relationship.
Prestige – Jo biwi se kare pyaar, wohh prestige se kaise kare inkaar. One can’t forget these amazing lines. We also bought prestige pressure cooker and till date my family is one loyal customer of prestige.
Let me know what brand you can think of in this category?