This weekend I went for the store launch of Zurie at Radisson Blu, Paschim Vihar, New Delhi. This is one of the stores of its kind. Zurie multi designer store has some rare collection from various national and international brands like Duet Luxury,Loupe, Mirakin, AsgharAli perfumes by Ara, Aseem Gioielli, Tanvi Garg, The Purple Sack and Nakhre Waali.
It was really nice to interact with young, chilled out jewellery designer and store owner Sonam Gupta. Jewellery has been her passion since her childhood and her dream, passion and hard work has brought her here.
Her store offers luxurious artificial jewellery. You have to check out those jewel studded perfume bottles from Asgharali brand from Bahrain
The word Zurie has been derived from Swahili word Zuri which means beautiful and golden.
Sonam don’t like to clutter her store. She will keep minimal stuff on display and will keep rotating that. You can choose from ethnic designer cufflinks, standout neck pieces, haute perfumes, studded clutches to beautiful earrings, all worthy for special occasions
Her store has statement pieces for all the genders men, women and trans. I must say that Sonam has chosen one the best location to open her store. Radisson Blu at Paschim Vihar is really big and luxurious hotel with some amazing restaurants that attracts traffic from various parts of Delhi. Lot of expats also choose to stay here in this hotel.
Zurie Design Store is making fashion functional. I would like to wish her all the best for her journey as an entrepreneur.
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